Photo and Video Production
Producing in-house imagery covering multiple franchises working towards a collaborative mission.
FlexiGraft DualLink Product photoshoot
With an increased need for product imagery use came an increased need for higher quality images. In collaboration with the Strategic Communications creative and Biologics team, we produced high-resolution images. This filled the gap of communicating important product details requested by Biologics, including visibility to dual pre-sutured ends, shape quality, and graft integrity. This has been integral in replacing dated imagery on spec sheets, brochures, and newer animations, and has set the standard moving forward for all product imagery.
Nexeon
Another visual gap in the product library that needed to be filled was video footage. In this example, the Biologics team needed to communicate and demonstrate the product’s flexibility, durability, and strength. This updated style has been well-received, and has since been integrated in trade show and product highlight videos.
2024 Health Expo
In continuity with updating the in-house visual library, there was a need for employee imagery. Products are shown on a regular basis, but to align with the mission, it would be a miss to not include visuals of recovery specialists. To fix this discontinuity, I had the honor of capturing our teams at work during an on-site health expo where LifeNet Health recovery specialists train others from tissue banks nationwide. These images have been integrated into various print communications (see an example on LifeSciences collateral here) and reinforce the dedication to the company’s mission.
