About Me and My Approach

I’m a brand-focused creative with a wide range of experience and interests in the design world. From collecting business cards and brochures at 8 to learning Photoshop at 16, I haven’t stopped developing skills and learning through personal and professional projects.

I have no subject matter limit, and I don’t mean that lightly. I love adapting to different creative needs, learning about various industries, and how I contribute. I’ve led design initiatives for retail, financial services, and now healthcare. I’m learning something new every day working for a global regenerative medicine and life sciences company. Did I go to medical school? No, but I can tell you about graft features and cellular research services from working with scientific teams, all so I know how to visually communicate to our clinical audiences.

For any subject matter, my process remains the same. I always begin with team conversations to find the why: the purpose behind the project, not just the outputs. I build on the why with who are we speaking to, how do we want them to feel, and what do we want to happen after interacting with us? We’re not just making billboards and brochures, we’re creating an experience.