Brand Positioning
I experiment and collaborate with pre-existing brands, mixing established themes with my personal style.
Devil’s Backbone Distilling Company campaign ads for their Smash line are full of color and energy, but their imagery is more environmentally focused. My solution would be to maximize ad space with the product itself, while keeping with their spirit.
Leinenkugel's popular Summer Shandy is always positioned in a retro setting. My take on updating this is modernizing visuals but keeping the “take me back” feel through text.
Equi-Heroes is a collaborative program ran by the Virginia Beach Mounted Police and Equi-Kids/Equi-Vets that provides therapy for participants through the practice of horsemanship. Signup was slowing down and readability was low, so I refreshed the design and scaled the program title to a legible size at a distance to increase participation.
